Conversion Rate Optimization

Increase website conversion rate by understanding your visitors, users, and customers’ needs. This is possible through placing focus on conversion percentages, averages, and benchmarks while attempting to understand what drives, blocks, and persuades your users from continuing down the path to purchase.

Our team has been focused for years on delivering extremely fast experiences. While the definition of website speed has varied over the years, we have been working with customers on the metrics that matter to them, no matter what they are. Along with it has been impressive business growth.

Conversion rate optimization (CRO) is the process of developing, testing, and enhancing the elements of a website to increase the percentage of users who complete a business’s desired actions or objections on a site. Depending on your business and audience demands, goals can consist of clicks, sign-ups, purchases, or social media shares. 

To identify if you’re on the right track to achieving your CRO goal, MoovForge provides valuable testing and tracking methods for various metrics that lead users to convert. These metrics include:

  • Website traffic
  • Revenue
  • Average order value (AOV)
  • Page speed
  • Bounce rate
  • Click-through rate (CTR)
  • Time spend on site
  • Adding to cart
  • Form fills
  • Lead generations

Why is conversion rate optimization so important for business growth?

Many teams still don’t prioritize conversion rate optimization – nearly 70 percent of businesses don’t have a structured strategy in place. Furthermore, every $92 spent acquiring customers equates to only $1 spent converting them. Simply put: lack of conversion rate optimization is an opportunity missed to gather valuable data, maximize your website’s full potential, and increase bottom-line growth.

On the other hand, investing in CRO services allows you to:

  • A/B Test or Split Test – Presenting half of all users with an alternate version of a webpage to test the effectiveness of a particular goal or desired action 
  • Increase search engine optimization (SEO) – Making your site better for search engines to increase organic traffic and establish credibility for your site
  • Understand user behavior and pain points – Identifying potential site issues that impact the user’s path-to-purchase, such as website speed, stability, or interactively
  • Outperform the competition – Understanding your users’ preferences means optimizing for the proper metrics to ultimately convert. The more satisfied your users are with your site, the more likely they are to become to return instead of leaving for your competition. 
Measured Success

Conversion Rate Optimization

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MoovForge CRO Capabilities

If you’ve been struggling to turn traffic into leads, MoovForge will assess your entire user experience, from SEO and visibility through conversion rate optimization and retention. MoovForge maximizes your business potential by identifying problem areas and helping deliver performant websites built with the latest, innovative technologies meant to convert.

Through the following services, offer strategies or implement techniques to improve your conversion rate optimization: 

  1. Core Web Vital Optimization
  2. Analytics Insights 
  3. User Behavior Personalization
  4. A/B Split Testing
  5. Website Design and Development
  6. Search Engine Optimization (SEO)

Core Web Vital Optimization

In April 2021, Google began rolling out the Page Experience Update which includes a ranking algorithm change favoring top-performing web pages in the search results. Performance is based on a website’s Core Web Vitals, a set of web page metrics that have a large impact on the user experience.

MoovForge optimizes for the Core Web Vitals

  • Largest Contentful Paint (LCP): Measures when the largest content element is fully visible on the screen. LCP of 2.5 seconds or less is considered a good loading experience. On average, MoovForge delivers sub-second LCPs. 
  • First Input Delay (FID): Measures the time from when a user first interacts with a page (click or taps) to the time when the browser can respond to that interaction. FID of 100 milliseconds or less is considered a good interactive experience.
  • Cumulative Layout Shift (CLS): Measures how often users experience unexpected layout shifts. CLS of .1 or less is considered a very visually stable experience. 

Analytics Insights

Go beyond Google Analytics to gain visibility into your website traffic and ROI. Our team monitors your traffic to help gain insights into the most popular pages and assures those pages are optimized for conversions. The MoovForge team is skilled in a wide scope of metric and analysis suites and can integrate the tool of your choice into your website or app. On top of that, Layer0’s RUM monitoring tool provides the most important metric data on your site, updated in real-time.

User Behavior Personalization

Data shows that 74% of respondents said they feel frustrated when a site isn’t personalized. What’s more, Gartner analysts have even predicted that site personalization could increase business profits by up to 15%. Dynamic personalization is content that adapts to each customer and understands their buying habits and optimizes their journey, so it is correctly modified to enhance their experience and produce conversions. MoovForge has partnered with Layer0, whose EdgeJS extends the capabilities of a traditional CDN like Cloudflare or Akamai, with additional features and optimizations which help achieve a 95% cache hit rate for dynamic data. This means personalized pages and data are ready before buyers taps on a link.

A/B Split Testing

Performance has to be measured, monitored, and refined continually. MoovForge incorporates split testing into their services, tweaking page design, look and feel until the client is satisfied with the overall page’s conversions rate. In partnership with Layer0, conducting split testing at the edge, without performance penalties, is easy through a simple, yet powerful interface. It can be used for A/B and multivariate tests, canary deploys, blue-green tests, iterative migration off of a legacy website, personalization, and more.

Website Design and Development

Great digital products are the foundation for a thriving 21st-century business. We bring deep expertise, process, and creativity to design and execute your vision.

At the core of building a high-quality product are six foundations of success that we live by:

  1. Product Management
  2. Experience Design
  3. Engineering
  4. Quality Assurance
  5. Analytics
  6. Site Reliability

Our teams are composed of top performers in each, who will work closely with your stakeholders and take ownership of outcomes. From research to prototyping, design, building, and production readiness, we deliver working applications efficiently with no overhead.

Search Engine Optimization

Search engine optimization (SEO) is the process of making your site better for search engines. To boost SEO, the MoovForge team works closely with your team to develop a method of managing rapid individual redirects without developer involvement required. Our team will also go through each page and squeeze out all SEO juice possible by: 

  • Ensuring Google can find and understand your site
  • OPtimizing you content 
  • Making your site mobile friendly 
  • Improving the overall user experience